SME Innovation MAsterclass



The MasterClass covers four (4) key areas:

Management Model - Setting the Stage for Success

  • The traditional management model
  • Management model "2.0" - an alternative model
  • The management model as a competitive advantage

Business Models and Strategy - The "Why"

  • The Business Model Canvas
  • The Value Proposition Canvas
  • Competitive strategy
  • Industry and market segmentation

Front-End Processes - The "What"

  • Project portfolio management
  • Defining new products

Execution - The "How"

  • Phase gate development process
  • Understanding and managing project risk
  • Choosing the right project management tools
  • Team structure and team dynamics


Who Should Attend

  • CEO/President/Owner - whoever is responsible for financial performance
  • Other Senior management
  • Functional managers involved with innovation - Mfg/R&D/Marketing/Product Management
  • Project managers
  • Other key employees involved with innovation


How to Register and Cost

The SME Innovation MasterClass is held quarterly  from 9:30 a.m. to 12:00 p.m. ET. The cost is $25, but the first 10 to register can do so for free. 

The next MasterClass is scheduled for Tuesday March 26, 2019.